Mathew Weiner “Creator of Mad Men”

Mathew Weiner talks about the history of advertising and how it hasn't changed from the 1960's.  He emphasizes nothing has changed about the message. What is the unique property of the product, where can you ...
 

Recent Video Reports By Steven Diebold

Are You a Stupid Marketer? Take this Quiz

Are you a stupid marketer » quiz school ... Read more

VC Investing: Clean Technology Expected to Leap Software in 2010

Clean Tech is the industry targeted for the largest concentration of investment over the next year while significant declines are reported in software, hardware, and biotech. Is the concentration on clean technology likely to increase/decrease over the next 5 years? What factors will play an important role in clean technology investing? Are there any really ... Read more

Dan Ariely asks, Are we in control of our own decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions. ... Read more

Experience is the Product

With the competitive landscape moving from competing on functionality or features to the experience of that product entrepreneurs need to understand how to create experiences that help them compete when they cannot in other ways. ... Read more

Companies sell stuff, people buy stuff

We have plenty of non-marketing friends on facebook, who’ll certainly give their opinion on either a great or really bad experience w/a product or service. so i guess the challenge, would be: how do companies provide these people w/portable/shareable ’stuff’ that they can make their own and share relevant bits of it to their friends? the brass ... Read more

Page 1 of 5Next

About Me

Steven Diebold

Steven Diebold is a Business + Brand Strategist & User Experience Designer specializing in early stage: internet,software & media companies. Some clients include Microsoft, Apple, NBC, HBO, Fox, Digital Domain, TV Guide, 20th Century Fox, MGM, Sony Pictures and Disney.

IXDA SCRUM MEC

My Portfolio

Case Study 1

Featured Case Study on Felice Keller Productions business/brand development project. ... Read more