Current attitudes aren’t too kind to the old American way of doing business.

To get you inspired, we’ve also released a free video of the Top 20 Trends in 2010; a collection of our favorite patterns in the 2010 Trend Report. The trends include: Rental Culture, Unservice, Peacocking, Half Formal, Prodependence, Not-So-Tricky Picky, DIY Healthcare, Nostalgia Marketing, Crowdsourced Campaigns, Exposed Vulnerabilty, Simpletising, Ecopolitan, Greenpliances, Nomadabodes, Pop-Uptailing, Life-Swapping, DIY [...]

Facts and stats focusing on the changing media landscape, its impact on branding including convergence…

Recently, I wrote about a case study that included excellent use of integrated marketing and social media – Facebook Case Study: From 517 to 33,000 fans in two weeks (plus media coverage).

Every element of our web pages must be guiding the customer’s sequence of thoughts. We are not just optimizing web pages; we are optimizing thought sequences. Sample objectives: filling out a form,purchasing product,trying out product, etc

Featured Case Study on Felice Keller Productions business/brand development project.

Storytelling has a unique power that many are not aware of these days. You can tell this by counting how many powerpoint presentations you’ve seen that actually had a story to tell that made you sit up and pay attention or ones that slammed you with tons of information that really didn’t help you or [...]

With the competitive landscape moving from competing on functionality or features to the experience of that product entrepreneurs need to understand how to create experiences that help them compete when they cannot in other ways.

We have plenty of non-marketing friends on facebook, who’ll certainly give their opinion on either a great or really bad experience w/a product or service. so i guess the challenge, would be: how do companies provide these people w/portable/shareable ‘stuff’ that they can make their own and share relevant bits of it to their friends? [...]

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

Interaction design, visual design, and industrial design are distinct disciplines for good reason: Each excels in different ways. Interaction designers must be good at imagining structure and flow, which requires strong analytical skills and a high degree of rigor, especially for complex systems. Visual designers and industrial designers are masters of visual and physical usability [...]

We interview Sachin Jade about his experience being a serial entrepreneur and what mistake entrepreneurs should avoid when researching and evaluating markets.