Current

• Brand + Business Strategist, UX Designer | User Researcher at Diebold Ventures LLC

Past

• Brand Strategist and User Experience Designer for non-profits at Taproot Foundation
• Marketing Director & Creative Director at Boardwalk Realty
• Personal Branding Consultant at Invision Group

• Business Analyst/IT Consultant at DISNEY,APPLE,MGM, HBO, TV GUIDE, NBC STUDIOS, CBS, DIGITAL DOMAIN, WARNER BROS, SONY PICTURES, FOX
• Public Speaker, Event Producer at Microsoft
• Writer, Director, Producer, Editor at Indepedent Freelancer (Self-employed)

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Education

• Strategyn
• University of California, Los Angeles
• University of California, Los Angeles

• MarketingExperiments.com
• USM
• Institute for Coach Training
• University of California, Los Angeles
• University of California, Los Angeles
• Microsoft

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Recommendations

40 recommendations

Connections

500+ connections

Industry

Internet

Websites

• www.stevendiebold.com

Steven Diebold’s Summary

LEADERSHIP PROFILE
A creative/analytical/strategic hands-on business, brand & user experience consultant creating experiences that drive profits and delight customers with extensive experience that has helped such well-known companies as Apple, NBC, TV Guide, 20th Century Fox, MGM, Sony Pictures includes:

➢ Five years as a Brand/Business Strategist, Art Director, User Experience Consultant for Domain Investors, Saas & Web App Companies.

➢ Five years as a founding principal/team leader of IT consultancy spearheading major initiatives in high-tech

➢ Five years additional experience includes writing, directing, producing, editing commercials/videos, story analysis & development in entertainment-based businesses

> Five years as Certified Coach with strong interpersonal skills & experience working with diverse groups of people & cultures.

UNIQUE SKILLS

• Crystallizing Brand: Articulate an organization’s purpose and how it creates value in uniquely compelling messages that differentiate competitively. Execute initiatives relentlessly. Organize and execute projects.

• Understanding Markets: Develop a deep and intuitive understanding of markets and customers and how buying decisions are made. Leverage the insight into targeted messages and initiatives for results.

• Developing Strategies: Exploit strategies to leverage market positioning and develop initiatives to capture market share. Execute across different opportunities to increase footprint. Collaborate to leverage outcomes.

• Exploiting Technology: Utilize the Internet & emerging technologies to deliver messaging. Form alliances to shape product, company, and identity so that a broad brand presence is created. Integrating new technology into business initiatives

• Creative Ideation: Bootstrap resources, ideas & creative research to create a big-company presence on a shoestring budget. Synthesize disparate ideas together to create new breakthroughs.

Steven Diebold’s Specialties:

*Business Model Design * Product Strategy * Product/Service Design/Concept through development
* Storytelling - traditional & emerging platforms * Ethnography * Positioning & messaging * Brand Architecture * Brand Visual Systems/Brand Identity * Branded Experiences • Marketing/ Business coaching

• Interaction Design IxD(g)
• Agile/ Scrum practitioner
• Content Strategy development (Digital Film/video - Writing directing, producing, editing)
• Public speaking & Presentations

Steven Diebold’s Experience

• Brand + Business Strategist, UX Designer | User Researcher

  Diebold Ventures LLC

  (Management Consulting industry)

  November 2006 — Present (3 years 11 months)

  Diebold Ventures is a Los Angeles based mgmt & creative consultancy focused on helping entrepreneurs achieve their goals using Ethnography, Business & Brand Strategy, User Experience Design, website/landing page/email/ppc optimization,Executive & Business Development Coaching, Pitch & Presentation Development. We can provide clients with a comprehensive business/brand audit report. This report includes a breakdown of the competitive set, brand promise, business model integration with brand promise,brand architecture, brand idea & brand driver execution, elevator pitch, an analysis of how your company tells the value story verbally and how current materials support that story, and degree of alignment inside and outside the organization overall at all touch points. This is an indispensable tool that can elevate your brand and take your business to the next level.
  
  Diebold Ventures is specializing in strategic innovative ways to build new products & services into recognizable brands that includes:
  
  » Executive Coaching, Pitch & Presentation Development, Image Consulting
  
  » Business Strategy
  
  » Discovery, Brand Strategy, Brand Platform
  Brand Naming, Brand Architecture, Brand Identity, Brand Integration, Brand Execution, Brand Extensions
  
  » User Experience Design(UI/UX), User Research & Mental Modeling, Card Sorts, Surveys, Contextual Interviews,Task Analysis, User Flows & Scenarios, Personas and Audience Segmentation, Wireframes, Product Roadmaps, Competitive Analysis, Information Architecture, Visual UI Design, Product Requirements Definition, Functional Specs,Web Development & Usability testing.
  
  Recent Projects include:
  - Cisco Systems
  - InnovationGames.com
  - Proprofs.com
  - Corporate Espionage
  - Cornerstone Theater Company
  - Freshdrop
  - Felice Keller Productions
  - Storybids
  - Speakers Etc, Black Speakers Online
  - Greencities.org
  - Galley Eco Capital
  - Milkie Ferguson Investments
  - Invision Group
  - Associated Television

• Brand Strategist and User Experience Designer for non-profits

  Taproot Foundation

  (Non-Profit; Non-Profit Organization Management industry)

  July 2009 — June 2010 (1 year )

  Taproot Foundation provides pro-bono consulting services to nonprofits in the areas of Brand Strategy & visual identity, HR, marketing communications & copy, strategic planning, and donations-related areas. Steve covers primarily branding, marketing, and strategy projects.
  
  Review client needs, finalize scopes of work, award service grants; maintain alignment with client executives, Boards, and engagement teams; provide oversight and ensure engagement delivery & quality in conjunction with project managers, interview & select project managers and specialist consultants for projects, and coordinate with metro market general manager.

• Marketing Director & Creative Director

  Boardwalk Realty

  (Privately Held; 51-200 employees; Real Estate industry)

  June 2004 — October 2006 (2 years 5 months)

• Personal Branding Consultant

  Invision Group

  (Public Company; 1-10 employees; Individual & Family Services industry)

  2003 — 2004 (1 year )

• Business Analyst/IT Consultant

  DISNEY,APPLE,MGM, HBO, TV GUIDE, NBC STUDIOS, CBS, DIGITAL DOMAIN, WARNER BROS, SONY PICTURES, FOX

  (Public Company; 501-1000 employees; Motion Pictures and Film industry)

  May 1997 — January 2003 (5 years 9 months)

• Public Speaker, Event Producer

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  September 1996 — March 1997 (7 months)

  Produced events, handled sales, public speaking venues for southern California school district territory.

• Writer, Director, Producer, Editor

  Indepedent Freelancer (Self-employed)

  (Self-Employed; Human Resources industry)

  January 1992 — March 1997 (5 years 3 months)

Steven Diebold’s Education

• Strategyn

  Outcome Driven Innovation 2010 — 2010

• University of California, Los Angeles

  User Research 2010 — 2010

• University of California, Los Angeles

  User Experience Design 2009 — 2009

• MarketingExperiments.com

  Web 2.0 professional , Certified professional in Landing Page optimization, Email, PPC, and Testing , 2006 — 2007

• USM

  Masters Program , Counseling Psychology , 2005 — 2006

  Activities and Societies:

  The study of cognitive psychology

• Institute for Coach Training

  CLC , Business Coaching/Organizational Psychology , 2004 — 2005

  Business Coach

• University of California, Los Angeles

  Certificate , Professional Designation in Marketing , 2004 — 2005

• University of California, Los Angeles

  B.S , Communications/Film , 1998 — 2003

• Microsoft

  MCSE,MCP , Systems Engineer , 1996 — 1997

  Microsoft Certified Systems Engineer
  Microsoft Certified Professional

Additional Information

Steven Diebold’s Websites:

• www.stevendiebold.com

Steven Diebold’s Interests:

Ideating & Developing creative projects, developing concepts to take to market, Story analysis, producing entertainment & edutainment, Brand development, visual communications, coaching, personal growth, communication, strategic planning, digital photography, Film/Theatre, international travel, gourmet cooking, skiing, archeology, anthropology, sociology, reading, playing piano, hip hop dance, classical music,

Steven Diebold’s Groups:

UPA, UX book club, LAUX meetup group, Emyth, Institute for Life Coach Training, Coachville, Golds Gym, LA Fitness, Shepard of the Hills, Studionow

•    UCLA Alumni
•    Executive Suite
•    Technology Council of Southern California
•    On Startups - The Community For Entrepreneurs
•    Interaction Design Association
•    Inbound Marketers - For Marketing Professionals
•    Private Equity and Venture Capital Group
•    UX Professionals
•    Market Research
•    MarketingExperiments Optimization
•    Speakers and Panelists
•    ThoseinMedia
•    Venture Capital
•    Scrum Practitioners
•    American Association of Political Consultants
•    Advertising Professionals
•    Brand & Communications Management
•    SpeakerMatch
•    Communication Arts
•    The Creative Professionals Network
•    Digital LA
•    iPhone Developers - www.iPhoneintouch.com
•    User Experience
•    User Experience Professionals Network
•    Venture Capital Group
•    LinkedWorking Los Angeles
•    Los Angeles Venture Association
•    Innovation Games® in Action (an authorized forum)
•    The Brand Show
•    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity
•    B2B Lead Generation Roundtable
•    Product Development and Management Association PDMA Los Angeles - Product Management
•    LAUX (User Experience Los Angeles)
•    Strategyn ODI Underground
•    Early Stage Marketing Bootcamp
•    Creative Designers and Writers
•    Friends of Taproot Foundation
•    LAVA Middle Market Group
•    Designers
•    The Social Media Marketing Group
•    Eligo Recruitment
•    Eligo Digital

Steven Diebold’s Honors:

MCSE, MCP

Steven Diebold’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch

Testimonials

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