What's Not Working for You

Your challenges require the creative yet practical solutions we’re known for.

Successful partnerships require a shared vision. This includes agreeing on the most critical barriers to success and how to overcome them. That’s why I collaborate with my clients to understand what’s standing in the way of their profitable growth, and devise solutions that reflect their organizations’ unique operational and cultural realities.

To learn how I can help with your critical business/brand,user experience and optimization issues, see if you can identify with any of the issues below.

  • We want to improve overall marketing effectiveness
  • We need to measure overall marketing effectiveness
  • We need to improve customer acquisition
  • We need to improve the online customer experience
  • We lack a clear focus
  • We aren’t growing as fast as we’d like.
  • We don’t know how to size, evaluate or target our markets effectively
  • We have a chaos of creativity or ideas-of-the-week but can’t implement
  • Our business is not as innovative as it should be.
  • We lack certain skills, resources or cash to get things moving properly
  • We are falling behind and are worried about competitors.
  • We are stuck in the details a lot and do not do enough strategic planning.
  • We have no clear way to deal with competition.
  • Senior management doesn’t believe in brand building.
  • We are losing share to new competitors.
  • We need to deliver a more consistent customer experience.
  • We can’t measure how effective our marketing is.
  • We don’t know who or where our best customers are.
  • We have too many brands to support.
  • We have no systematic way to make brand decisions.
  • We need to organize more effectively for brand building.
  • We need to do more with less.
  • We’re not making the most of our Corporate Social Responsibility (CSR) programs.
  • We have no usable metrics and no real data about our user engagement, user behavior.
  • We are having trouble converting visitors to customers
  • We have a website but its not working for us
  • We need more qualified sales leads
  • We are launching a new product but are unsure of the product concept and we don’t have a marketing plan

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  • Executive Business Coaching Ethnography, Market Research, User Research Business Strategy/Business Modeling User Experience Strategy, Design, Implementation Conversion Optimization Brand Strategy/Brand Architecture