Cost Structure, Recent Research, Recent Research Reports

  Image: Bloomberg BusinessWeek There are lots of trends people have been talking about in tech financing–”superangels”; delayed IPOs; secondary market [...]

Marketers rely more on creativity than process. Even within the same department, marketing managers may have different views of what they’re doing, and possibly different definitions of what they consider to be “leads.”

Startup Funding and the trials and tribulations.

Quick, when you think of Nokia, what immediately comes to mind? Cell phones, right? Most of us would be surprised to know that Nokia didn’t start out in the mobile phone business. In fact, its roots go back to 1865 when it was involved in the “original” communications technology: paper. Yes, Nokia began as a wood pulp mill in southern Finland. It then entered the rubber business in 1898 (even making rubber boots!) and it wasn’t until 1968 that it entered the mobile business.

People buy outcomes not processes. They are assuming your process will get them the outcomes which is why they are hiring you. If they understood the process they would be using the process already and not need help from someone who actually has a process that gets results. People buy confidence. Having a process does help lend confidence but if you talk about process instead of outcomes you will bore people to sleep. It would be the same if you opened up a book on how SCRUM works and talked about that for 1hr. Are you teaching a class or selling them something?