Introduction
Diebold provides Business, Brand Strategy, User Experience Coaching and Consulting that helps emerging companies create high performance business engines, quickly identify opportunities, develop successful products, new markets, increase customer value and create experiences that engage users & bring a brands story to life. We work with a variety of highly talented, independent service professionals, including ux designers, graphic designers, art directors, photographers, web developers, exhibit booth manufacturer and various vendors and others who come together to best serve each client project. One of our strengths lies in its ability to flexibly assemble the right talent for your projects.
Diebold develops and enhances direct relationships between companies and their customers.
Executive & Business Coaching
Coaching is effective for executives who can say, “I want to get over there, but I’m not sure how to do it,” says James Hunt, an associate professor of management at Babson College and coauthor of The Coaching Manager (Sage Publications, 2002). “Coaching works best when you know what you want to get done.” Perhaps, in spite of your outstanding track record, you haven’t yet gained the full interpersonal dexterity required of senior managers—for example, you’re not yet a black belt in the art of influence, which is so important in the modern networked organization. Honing such a skill might be an appropriate goal for a coaching assignment. Or perhaps you are not feeling confident about your entrepreneurial skills in running a business. Maybe you just want to keep things open so you can discuss where you are , where you want to go and your plan so you can get feedback on it to pressure test your plan and get help in putting it into action. We can customize a way of working with you that meets your immediate issues and objectives.
- Business Development Coaching
- Pitch & Presentation Development for Raising Money or Sales
- Image Consulting
- Entrepreneurship or Leadership Development, vision,mission,goals, strategic planning
Ethnography, Market Research & Market Analysis- Evaluating, Segmenting & Targeting Markets
Having trouble finding your audience/customer or where your market is at? The success of our clients speaks for our success. We have an ongoing relationship with research partners for over a period of three years, and our clients have discovered that we can not only head-start any given research project immediately, but also that we always respect our commitments towards confidentiality. The fact that a high percentage of our business comes from client referrals bears ample testimony to the quality of our market research reports.
- Discover your market, find your customers, create a roadmap to get to them
- Creating compelling business cases
- Uncover insights about user behavior and psychology
- Market size estimations
- Market entry strategy
- Market dynamics, positioning and segmentation
- Competitive landscaping and benchmarking
- Opportunity analysis
Business Strategy & Business Model Development
Do you need a new business model?
We help start-ups, entrepreneurs, small business and corporates with improving, designing and implementing (new) business models. Most organizations had a sound and proper business model with a revenue model included. Nowadays organizations see that their current model is not working anymore. It does not generate enough value (revenue, profit) anymore as a result of changes in the environment. Credit crisis, 180 degrees change of customer behavior, the role of the Internet and (free) access to information has made traditional models losing their value considerably. New models are a must have! What are business models of the future?
Possible Situation: Client has a new-or-innovative product technology that appears promising, but, varies so significantly from the Client’s current business approach and/or the overall competitive landscape that an entirely new business model is warranted.
- Research: define the consumer, market, and competitive landscape
- Strategy: create an effective launch plan that accounts for brand resources, limitations, and
unique retail opportunities - Risk Assessment: quantify costs, revenue potential, and overall risk
- “Alpha” Business Model: prototyping & documentation of proposed business model highlighting various interactions with other important areas.
- Execution: implement launch plans, align internal resources, and coordinate external
partners/service providers
Brand Strategy Consulting
Defining, building or redesigning your brand
- Brand Platform, Brand Naming, Brand Architecture
- Visual Expression,Brand Execution, Brand Alignment, Brand Extension
- Creative Collateral, Corporate Videos/Commercials, Animations,Flash
User Experience Strategy, Design & Implementation
Defining products and services for the market
Planning and Definition
- Planning and Definition of User Requirements
- User-Centered Design Process
- User Experience Planning
- User Experience Strategy
- Conceptual Modeling
- User Requirements Definition
- Content Strategy & Planning
Research and Evaluation
- Product Vision Modeling/Product Road-map Development
- Mental Model Development
- Service Mapping
- Persona Definition
- Scenario Development and Storytelling
- Usability Testing
- Usability Labs
- User Interviews
- Heuristic Evaluation
- Card Sorting
- Competitive Analysis
- Contextual Inquiry
- Surveys and Questionnaires
User Experience Design
- Information Architecture (IA)
- Interaction Design
- Low-fidelity Rapid Prototyping
- High-fidelity Prototyping
- Work Flows, Mapping and Wireframing
- Data Visualization
Increase Your Internet Marketing ROI
Optimizing products and services for the market
- Email Campaign Optimization
- Website Optimization
- Data Analysis
- Testing Support
- Analytics Support
* Landing Pages
* Home Pages
* Subscription Paths
* Lead Generation
* Shopping Carts
