Steven Diebold

Are You a Stupid Marketer? Take this Quiz

steven — Wed, 17 Feb 2010 17:13:32 +0000

VC Investing: Clean Technology Expected to Leap Software in 2010

steven — Wed, 17 Feb 2010 16:50:44 +0000

Clean Tech is the industry targeted for the largest concentration of investment over the next year while significant declines are reported in software, hardware, and biotech. Is the concentration on clean technology likely to increase/decrease over the next 5 years? What factors will play an important role in clean technology investing? Are there any really interesting niches within clean technology that you believe are going to take off? And what does the future hold for software, hardware, and biotech? All insights are welcomed.

Dan Ariely asks, Are we in control of our own decisions?

steven — Sat, 09 Jan 2010 16:54:35 +0000

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

Experience is the Product

steven — Fri, 08 Jan 2010 17:41:46 +0000

With the competitive landscape moving from competing on functionality or features to the experience of that product entrepreneurs need to understand how to create experiences that help them compete when they cannot in other ways.

Companies sell stuff, people buy stuff

steven — Wed, 06 Jan 2010 18:13:02 +0000

We have plenty of non-marketing friends on facebook, who’ll certainly give their opinion on either a great or really bad experience w/a product or service. so i guess the challenge, would be: how do companies provide these people w/portable/shareable ’stuff’ that they can make their own and share relevant bits of it to their friends? the brass plum example from ZJ is excellent execution of this.