What We Do

Diebold Ventures provides Business, Brand Strategy, User Experience Coaching and Consulting that helps emerging companies create high performance business engines.

* We are perfectly sized to provide individualized attention
* We apply a strategic rigor and creative passion to your brand
* We center our business around your branding needs
* We are flexible and capable of responding rapidly to changing market conditions and trends
* We can embed senior personnel with demonstrated industry expertise in your organization or work along side you. They coordinate strategy with dedicated offsite delivery managers, freeing your team to concentrate on core business objectives.

Executive & Business Coaching

Diebold Ventures develops and enhances direct relationships between companies and their customers.

Coaching is effective for executives who can say, “I want to get over there, but I’m not sure how to do it,” says James Hunt, an associate professor of management at Babson College and coauthor of The Coaching Manager (Sage Publications, 2002). “Coaching works best when you know what you want to get done.” Perhaps, in spite of your outstanding track record, you haven’t yet gained the full interpersonal dexterity required of senior managers—for example, you’re not yet a black belt in the art of influence, which is so important in the modern networked organization. Honing such a skill might be an appropriate goal for a coaching assignment. Or perhaps you are not feeling confident about your entrepreneurial skills in running a business. Maybe you just want to keep things open so you can discuss where you are , where you want to go and your plan so you can get feedback on it to pressure test your plan and get help in putting it into action. We can customize a way of working with you that meets your immediate issues and objectives.

• Business Development Coaching
• Pitch & Presentation Development for Raising Money or Sales
• Entrepreneurship or Leadership Development, vision,mission,goals, strategic planning

Ethnography, Market Research & Market Analysis- Evaluating, Segmenting & Targeting Markets

Opportunity Identification/Market Selection

Having trouble finding your audience/customer or where your market is at? The success of our clients speaks for our success. We have an ongoing relationship with research partners for over a period of three years, and our clients have discovered that we can not only head-start any given research project immediately, but also that we always respect our commitments towards confidentiality. The fact that a high percentage of our business comes from client referrals bears ample testimony to the quality of our market research reports.

• Discover your market, find your customers, create a roadmap to get to them
• Creating compelling business cases
• Uncover insights about user behavior and psychology
• Market size estimations
• Market entry strategy
• Market dynamics, positioning and segmentation
• Competitive landscaping and benchmarking
• Opportunity analysis

Business Model assessment, design & implementation

Do you need a profitable business model?

We help start-ups, entrepreneurs and small business under $100mil revenue with improving, designing and implementing (new) business models. Most new entrepreneurs need a sound and proper business model with a revenue model included. Nowadays it requires many iterations to discover a profitable business model. Many first iterations of a model will not generate enough value (revenue, profit) as a result of changes in the environment. Credit crisis, 180 degrees change of customer behavior, the role of the Internet and (free) access to information has made traditional models losing their value considerably. New models are a must have! What are business models of the future?

Possible Situation: Client has a new-or-innovative product technology that appears promising, but struggles with how to design a profitable sustainable business model that will allow them to bring it to market quickly and cost effectively.

Services:

• Research: define the consumer, market, and competitive landscape
• Strategy: create an effective launch plan that accounts for brand resources, limitations, and
  unique opportunities
• Risk Assessment: quantify costs, revenue potential, and overall risk
• “Alpha” Business Model: prototyping & documentation of proposed business model highlighting various interactions with other important areas.
• Execution: implement launch plans, align internal resources, and coordinate external
  partners/service providers

Brand Consulting, Positioning and Messaging

Defining, building or redesigning your brand

• Positioning and Messaging, Brand Platform, Brand Naming, Brand Architecture
• Visual Expression,Brand Execution, Brand Alignment, Brand Extension
• Digital Content Development- Blogs, articles, e-zines, Corporate Videos/Commercials, Animations,Flash

User Interface, Interaction Design & Web Application Development & Implementation

Defining products and services for the market

Planning and Definition

• Planning and Definition of User Requirements
• User-Centered Design Process
• Product Strategy
• User Experience Strategy
• Conceptual Modeling
• User Requirements Definition
• Content Strategy & Planning

Research and Evaluation

• Product Vision Modeling/Product Road-map Development
• Mental Model Development
• Service Mapping
• User Persona Definition, Buyer Persona, Customer Profiles
• Scenario Development and Storytelling
• Usability Testing
• Usability Labs
• User Interviews
• Heuristic Evaluation
• Card Sorting
• Competitive Analysis
• Contextual Inquiry
• Surveys and Questionnaires

User Experience Design

• Information Architecture (IA)
• Interaction Design
• Low-fidelity Rapid Prototyping
• High-fidelity Prototyping
• Work Flows, Mapping and Wireframing
• Data Visualization

Conversion Optimization Consulting

Optimizing products and services for the market

• Sales Paths, processes, methods, tools
• Lead Scoring, Lead Acquisition, Channel Optimization
• Email Campaign Optimization
• Website Optimization

* Landing Pages
* Home Pages
* Subscription Paths
* Lead Generation
* Shopping Carts

• Data Analysis
• Testing Support
• Predictive Analytics Support

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