Don’t Acquire Customers, Manufacture Them

customer-segmentation-funnel

What’s the easiest way to grow your company? Acquire customers,right?
I used to live by that philosophy when I first became an entrepreneur, but acquiring them can be very expensive when you are first starting out. Plus, how do you know what customers you should be acquiring?

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Starting Over

Starting0Over

Sometimes, the best way to improve something is to begin again from scratch. Even if it’s your top-selling product.

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Combining Business Model Prototyping, Customer Development, and Social Entrepreneurship

In a nutshell, this post shall help entrepreneurs and intrapreneurs develop better business models by designing and exploring multiple alternatives, closely listening to customers and continuously adapting their early models until they find the right business model to scale. I believe a start-up or new venture’s quest for the right business model should consist of three rough phases:

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